this is modcloth (we met on the internet).

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I know I’m pretty late to discover this place, but I stumbled upon ModCloth a few days ago and I think I already have a full-blown crush-session.  Not only are their prices totally reasonable, but their product names are .O..U..T..S..T..A..N..D..I..N..G..:
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You’re Smokin Jacket
I Dye! Maxi Dress
Dial M for Marvelous Skirt
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To top it off, their about us page says, we want to be the fashion company you’re friends with! Ugh, so many no brainers, so little time . . .
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PS – I was the last one to snag this, very excited.